Fair Use Research Paper Example | Topics and Well Written Essays - 1000 words

Fair Use - Research Paper Example n the fair use specified in section 107 cover areas such as criticisms, research, news reporting, scholarship as well as educational purposes (Torremans 29). The pros and cons of fair use will be discussed in detail below. Section 107 which contains the far use has four specific factors that are used to determine whether any particular use is being fair or not and whether it the individual can be allowed to copyright the work or not. The first factor is to examine the nature of the copyrighted work. This is then followed by the next factor which is determining the amount and substantiality of the portion that will be used as compared to the whole copyrighted work. The purpose and character of the use being needed and determine whether the purpose is commercial use or educational purpose that is non-profit. Lastly is the effect of the use of the copyrighted work in the potential market or its value to the copyrighted work. When fair is employed, the work of the owner is being recognized and even diverted to a large number of people who may not have had a chance to read the work. This is especially true when the fair use is carried out by new reports or for educational purposes in classes as it reaches a large number of people. The other advantage to this is that the minimal excepts from the work may lead to curious people to want to find out more and hence end up purchasing the whole original work and this leads to financial benefits to the copyright owner. There are very many writers who have published their work in similar subjects and their work is not yet widely recognized. Having fair use is a way of the people recognizing the copyrighters work on the subject manner and this is an honor and a way to appreciate the good work of the writer. This is a good reason for even the copyright owners to encourage fair use and completely support it. The fair use advantage is not only to the copyright owner but also to the people using it. This includes the researchers,

Bead Bar Systems Development Project Essay Example | Topics and Well Written Essays - 1750 words

Bead Bar Systems Development Project - Essay Example Order tracking, fulfillment, inventory and supply dynamics can be managed optimally. The proposed information system would departmentalize the operations of the various departments and make the organisation accessible to its stakeholders in a pre-approved and designed manner. Not everyone would be allowed to access all kinds of information and all activities can be tracked so as to ascertain the state of the organisation at every point of time. We desire to create a company website which can be accessed through the internet so that all the franchisee locations are able to access it and perform the business functions of recording and updating the system for all the business changes. All the franchisee locations are connected with the help of public data carriers so that it is able to access the company website to perform their functions. Each such franchisee would have their access privileges to enter the transaction section and operate their business process. The president and the owner, vice president’s of all the departments would have an Executive Information System (EIS) Management Information System (MIS) to manage their operations. The accounts department may use Transaction Processing System (TPS) and the ground level workers can use Knowledge Work System to measure worker output, productivity and others. Prior to outlining the input and output information, the system development life cycle must be in place so that the analysis is done accordingly. The correct nature of the inputs and the outputs would make the system design vary accordingly as it requires to capture the information and put it into a frame to interpret in a decisive manner to take further decisions. The new proposed system and the present working system are analyzed so that the ROI (Return On Investment) is obtained. The proposed system is further analyzed for economical, technical,

Carl Jung’s Theory concerning Personality Types Essay Example for Free

Carl Jung’s Theory concerning Personality Types Essay This essay will give an introduction to Carl Jung and what started his research, the essay will discuss Carls Jung’s personality types and their characteristics and will also discuss the Myers Briggs type indicator. The essay will also discuss falsification of type as well as what Carl Jung believed to be the cure for falsification of type. Criticisms of personality type and MBTI will also be discussed and in conclusion this essay will discuss how we can use personality types and MBTI within our own work. Carl Jung The Beginning of Personality Theory Carl Gustav Jung was born in Switzerland in 1875. His first choice of study was archaeology but he went to study medicine at the University of Basil and while working for the neurologist Krafft Ebing he settled on psychiatry. After graduating he took a position at the Burghoeltzli Mental Hospital, he also taught classes at the university in Zurich, had a private practice and invented word association. In 1907 Carl Jung met Freud in Vienna where the two are meant to have spent thirteen hours talking their friendship started off strong with Jung championing many Freudian ideas but over time their friendship began to deteriorate. Jung felt that Freud focused too much on sexuality and that Freud’s concept of the unconscious was too limited and negative. The official break up happened when Jung resigned from the international psychoanalytic congress. Then in 1913 Carl Jung had a dream, he dreamt that there was a monstrous flood engulfing Europe and lapping at the mountains of Switz erland. He saw thousands of people drowning and civilization crumbling. In the following weeks he continued to have disturbing dreams in which he dreamt of eternal winters and rivers of blood. Carl Jung thought he was becoming psychotic but on the 1st August WWI began and Jung felt there had been a connection between himself and the rest of humanity, thus began Jung’s painful journey of self-exploration which formed the basis for his theory’s. Personality Theory Attitudes Functions Carl Jung determined that people act and react to stimulus and situations differently. He classified people into two different groups, depending on  how they behaved. Jung called these two different groups attitudes and classified people as either extraverts or introverts; Extraverts – People who are extraverts are better able to deal with external stimulus such as people and objects. They search for things outside themselves to help fulfil them Introverts – People who are introverts are better able to deal with internal stimulus and look inside themselves for fulfilment. In addition to the two attitudes Jung further classified people into four functions types Sensory and Intuitive which refers to our preferred way of collecting information and Thinking and feeling which refers to the way we make decisions. Sensory – People who are more sensory tend to like specific answers and deal in facts and figures Intuitive – People who are more intuitive tend to p refer to gather information through ideas and theories. Thinking – People who are thinkers tend to prefer to make decisions based on scientific fact and concrete truths. Feeling People who make decisions on their feelings, trust in their emotions and sensitivities. The four functions and two attitudes made up Carl Jung’s original personality types it was later expanded on and two more functions where added which deal with the way people live their lives these are judgers and perceivers ; Judges – Prefer to live in an orderly way and prefer structure and organisation. Perceivers – Prefer to live more spontaneously and are more adaptive. The theory was then used by Katharine Cook Brigg and her daughter Isabel Briggs Myers who after studying Carl Jung’s work extensively turned the theory of psychological types to a practical use. They created the Myer Briggs indicator believing that knowledge of personality types would help woman during WWII who were entering the work place for the first time by identifying which jobs would be more comfortable and effective for them. MBTI focuses on a normal population and emphasizes the value of naturally occurring differences. The two attitudes and six functions types make up for sixteen different combinations which provides detailed characteristics and help us determine which of the types we belong to , each of us has a dominate function with the other three being less dominate. The combinations and some of the characteristics are as follows. ISTJ People who fit in this category tend to be quiet, serious and earn success by  thoroughness and dependability. They value traditions and loyalty. ISFJ People who fit in this category tend to be quiet, friendly, responsible, and conscientious. They strive to create an orderly and harmonious environment at work and at home. INFJ People who fit in this category tend to seek meaning and connection in ideas, relationships, and material possessions. They want to understand what motivates people and are insightful about others. INTJ People who fit in this category tend to have original minds and great drive for implementing their ideas and achieving their goals. They can be sceptical and independent. ISTP People who fit in this category tend to be tolerant and flexible they are quiet observers until a problem appears, then act quickly to find workable solutions to the problems that may arise. ISFP People who fit in this category tend to be quiet, friendly and sensitive. They like to have their own space and to work within their own time frame. INFP People who fit in this category tend to be idealistic and are loyal to their values and to people who are important to them. INTP People who fit in this category tend to seek to develop logical explanations for everything that interests them. Theoretical and abstract, they are interested more in ideas than in social interaction. ESTP People who fit in this category tend to be flexible and tolerant; they take a pragmatic approach and are focused on immediate results. ESFP People who fit in this category tend to be outgoing, friendly, and accepting. They are lovers of life, people, and material comforts. ENFP People who fit in this category tend to be enthusiastic and imaginative. They are spontaneous and flexible and often rely on their ability to improvise and or their language skills. ENTP People who fit in this category tend to be quick, clever and outspoken. They are good at reading other people and can easily become bored by routine. ESTJ People who fit in this category tend to be practical and realistic. They act decisively and move quickly to implement decisions. ESFJ People who fit in this category tend to be warm hearted. They want harmony in their environment and work hard to establish and maintain it. ENFJ People who fit in this category tend to be warm, empathetic and responsible. They are highly attuned to the emotions and needs of others. ENTJ People who fit in this category tend to be blunt and decisive they assume leadership readily. They are usually well informed and well read. â€Å"Jung noted that it is not possible to use the attitudes of Extraversion and Introversion and the Judging and Perceiving functions independently of each other. People who prefer Extraversion will most likely focus their Perception and Judgment in the outer world while people preferring the Introverted attitude, when circumstances permit, will concentrate Perception and Judgment on ideas.† Falsification of Type In our lives we are not always able to work or live in a way that appeals to our strengths. This can happen for a variety of reasons either we are brought up in environments that are unsuitable to our personality types and we adapt to suit the situation or we may be financially unable to follow a career path that would be best suited to our personality type. A person may also be unaware of their strengths and may just have a feeling that they are not living the life they were meant to. Carl Jung believed that if we do not live or work in a way that best suites our personality type then we could develop a falsification of type. This occurs when we are forced to use our less predominate functions for long periods of time. Carl Jung believed that falsification of type could lead to many psychological problems. Carl Jung described Falsification of Type as â€Å"a violation of the natural disposition,† and explained that whenever Falsification of Type takes place a person first becomes anxious and irritable and then if the condition continues a person becomes neurotic. Jung strongly believed that if there was a reversal of type it could be very harmful to the physiological  well-being of a person and could often lead to an acute state of exhaustion. Research has been done which supports Jung’s theory and according to the research of Dr. Richard Haier of San Diego, when an individual is functioning from a style other than their natural lead style, the brain is forced to expend large amounts of energy trying to maintain the unnatural functions. The result is that the brain and brain-body system experience stress, chronic anxiety and exhaustion. Dr. Arlene Taylor worked with people suffering with PTSD and depression over an 11 year period and found that people living in a state of prolonged adaption appeared to display specific symptoms. There are eight commonly seen symptoms in people who appear to be suffering with a falsification of type theses are; 1) Fatigue Prolonged adaption can require the brain to work up to 100 times harder. 2) Hyper vigilance Prolonged adaption can create a state of hyper-vigilance as the brain goes on protective alertness. This is a safety mechanism and can show up in a variety of different ways 3) Immune System alteration Falsifying Type can be thought of as the individual living a lie at some level. Lying can suppress immune system 4) Memory impairment Cortisol, which is released under stress, can interfere with memory functions. 5) Altered brain chemistry Prolonged adaption can interfere with hypothalamus and pituitary functions, which can interfere with hormonal balance. 6) Diminished frontal lobe functions Prolonged adaption is a significant stressor, which can interfere with functions typically associated with the frontal lobes of the cerebrum. 7) Discouragement, fatigue and or depression Prolonged adaption can lead to the repeated triggering of the conserve/withdraw reaction to stress. This can be especially true for introverted people although it is commonly observed in extroverted types who have been conditioned to introversion. This is far more common than most people (even researchers) believe. Discouragement tends to increase as fatigue increases, which often contributes to the development of depression 8) Self-esteem problems .Any or all of the other symptoms can be contributed to diminished overall success in life, which directly affect self-esteem. Self-esteem issues can present as lack of confidence or lack of commitment to improving one’s outcomes Jung believed that the only way to cure falsification of type is to develop the functions and attitudes that people are naturally disposed towards. This is a long process where the sufferer will have to first identify their natural leanings and then work towards changing things within their lives so that their work, family and social lives’ are in balance with their natural strengths and attitudes. Criticisms of Personality Types MBTI One of the main criticisms of personality types and the resulting MBTI is that it because it deals with the mind which is abstract it cannot be scientifically proven and that some of the personality types could be made to fit anyone as the use of the language and terms can be ambiguous. The MBTI also relies on a person answering questions about themselves and people may not be completely honest when answering those questions either because they are unaware of how they would react within a situation or that their perception of themselves is distorted. The way in which the questions are asked is also not specific so people may not know if the question is referring to the way they would react at work or the way they would react at home with friends and family. The MBTI also fails the double blind test in which participants do a test but are given a test done by someone else and asked if it fits them. Most of the participants find a way to make the results fit. One of the other arguments is that while it can be very useful in self-understanding it can also be used either intentionally or unintentionally to pigeonhole people. People are complex and fitting everyone into just sixteen different categories can limit peoples understanding of each other and themselves. It also could be used as an excuse for bad or inefficient behaviour. Conclusion Personality Types and the MBTI is still widely used today, the MBTI is used in company’s both big and small to understand and motivate staff and as a tool for management training. Personality Types and MBTI are also still used by therapist’s to understand their clients, as well as giving the therapist an idea of which therapeutic tools are best suited for each individual client. It can be used either by allowing the client to do a MBTI test that the therapist has acquired from a reputable source (not just a downloaded from the internet) or the therapist can lead a client through a process which will enable the therapist to discern which characteristics the client may lean towards. It is worth saying that an inexperienced therapist may face problems in trying to discern a client’s personality leanings without using a test or formal questions as it takes training and experience to be able to read a client effectively. Despite its critics personality types can be used as one of the tools a therapist can utilise to assist them in the treatment of clients as long as the therapist is aware of the potential problems with using the personality type or a MBTI test , such as pigeonholing a client into a specific category or allowing the client to use their personality type as an excuse or a crutch. Using the theory in balance with other treatments and being aware of some of the problems that may arise from using the personality types or a MBTI test can allow the therapist to approach the treatment of a client in a well-rounded and balanced way that is both beneficial and productive. References http://mbtitoday.org/carl-jung-psychological-type/ Author publish date unknown MBTI type today http://www.cognitiveprocesses.com/ Linda V. Berens and Dario Nardi, Understanding Yourself and Others: An Introduction to the Personality Type Code http://webspace.ship.edu/cgboer/jung.html C. George Boeree Copyright 1997, 2006 http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/the-16-mbti-types.asp Isabel Briggs Myers, Gifts Differing https://coremap.com/index.php/books-and-articles/38-personality/124-falsification-of-type.html Written by Sherry Buffington Monday, 14 May 2012 10:28 Jessica Phillips HUDDE2A 13 Jackie Bock Carl Jung Personality Types MBTI

Trait Paradigm of Psychology for Intelligence

Trait Paradigm of Psychology for Intelligence Trait Paradigm of Psychology and How It Applies To the Measurement of Intelligence and Personality: An Explanation It has long been observed that individuals differ one from another on many psychological dimensions. This is why Cervone and Lawrence (2007) say that traits, the primary unit of personality description, are relatively enduring ways in which individuals differ. Assessment at the level of traits is variable centered and nomothetic, focusing on differences among individuals, as opposed to the person-centered and idio-graphic approach that focuses on individuals, and that typically characterises assessment at deeper and more abstract levels of personality. An area of intense interest among psychologists is the measurement of individual differences in personality. Lubinski (2004) mentions personality is commonly defined as the constellation of traits, or typical and relatively stable patterns of responding to the environment, which are unique to various individuals. An important focus of educational psychology is the assessment of these traits and other related psychological attributes su ch as interests, preferences, and attitudes (Lubinski, 2004). Personality traits describe individual differences in human beings typical ways of perceiving, thinking, feeling, and behaving that are generally consistent over time and across situations. Three major research areas are central to trait psychology. First, trait psychologists have attempted to identify sets of basic traits that adequately describe between-person variation in human personality. Second, social scientists across disciplines use personality traits to predict behavior and life outcomes. Third, trait psychologists attempt to understand the nature of behavioral consistency and the coherence of the person in relation to situational influences. Cervone and Lawrence (2007) mention that there are two prominent approaches to identifying the basic personality traits and their organizational structure (McCrae and John 1992). The lexical approach emphasizes the evaluation of personality trait adjectives in the natural language lexicon and assumes that those personality descriptors encoded in everyday language reflect important individual differences, particularly if they are found across languages. The questionnaire approach attempts to assess important traits derived from psychologically based and biologically based personality theories. Self- and peerratings on sets of lexically derived or theoretically derived traits have typically been subjected to factor analysis to develop hierarchical organizations of traits reflecting a small number of broad superordinate dimensions overarching a large number of narrow-band traits. At the superordinate level, contemporary trait structural models vary in the number of dimensions necessary to organize lower-order traits, ranging from two to sixteen. Each of these models can be assessed via self- and peer-report using reliable and well-validated questionnaires and rating forms (Cervone and Lawrence, 2007). In the most influential and widely used structural model, thirty traits are hierarchically organized into five broad bipolar dimensions, reflecting a convergence of the Big Five lexical traits and the questionnaire-based five-factor model. The Big Five/FFM dimensions are neuroticism, extraversion, openness, agreeableness, and conscientiousness. Adherents of the Big Five/FFM model assert that these dimensions can be found across languages and personality measures, providing a comprehensive and parsimonious account of individual differences in personality (Cervone and Lawrence, 2007). Contemporary research on the heritability of traits has focused on the Big Five/FFM dimensions. Behavioral genetic studies have found substantial heritability ranging from 41 percent to 61 percent for the broad dimensions, with little evidence of shared environmental effects (Cervone and Lawrence, 2007). Heritability of the narrowband traits of the FFM is more modest, ranging from 30 percent to 50 percent. It is widely believed that traits are influenced by multiple genes; molecular genetic studies, however, have not replicated results linking specific genes to personality traits. In addition to the genetic correlates of traits, promising new efforts by neuropsychologists using functional brain imaging and electroencephalogram (EEG) recordings have begun to reveal the neural basis for traits. Trait theory has been applied to industrial/organizational psychology where it has been used to predict employee satisfaction and job performance. Personality traits have also been of interest to forensic psychologists in predicting psychopathic and deviant behavior. Other areas in which traits have been successfully employed include: predicting mate selection as well as marital satisfaction, social psychology, counseling, studies of human development across the lifespan, cross-cultural studies, learning and educational outcomes, and health-related behaviors and outcomes (Cervone and Lawrence, 2007). Individuals differ from one another behaviorally in myriad ways. Differential psychology, the scientific study of these individual differences, provides an organizational structure for this vast array of psychological attributes (Lubinski, 2004). In words of Cervone and Lawrence (2007) by examining broad behavioral patterns and using systematic assessments of relatively stable personal attributes, differential psychology allows longitudinal forecasting of a variety of important life outcomes. Because much of the research in this area focuses particular attention on predicting long-term life outcomes, and because work is such a large and important feature of adult life, the relationships between many commonly investigated individual difference constructs and various aspects of work behavior. For example educational-vocational choice, acquisition of job-related knowledge, job performance, job satisfaction and tenure are well understood. Traditionally, the measurement of individual differences has relied on psychometric scales based on the aggregation of many items. Because any single item on a scale represents only a sliver of information about a personal attribute, aggregation is used to create a composite of several lightly correlated items. This approach distills the communality running through the items and constitutes highly reliable and useful information about the human characteristic under analysis (Gottfredson, 2003). Although individuals are commonly described in the more popular press in terms of types, implying that people are members of distinct categories (e.g., extraverts or introverts), individual difference variables are rarely observed as discrete classes. Rather, the majority of individuals are found near the center of a continuous distribution, with few observations at either extreme. The distributional pattern of most individual difference variables is well represented by the normal (bell-shaped) curve (Cervone and Lawrence, 2007). The major dimensions of individual differences can be classified into three overlapping clusters: cognitive abilities, preferences (interests and values), and personality (Gottfredson, 2003). The predominant scientific conceptualization of cognitive abilities involves a hierarchical organization. Various models of additional specific abilities have been proposed, but the hierarchical nature of human abilities is salient in each (Lubinski, 2000). For example, John Carroll factor analyzed more than 460 data sets collected throughout the 20th century and found a general factor (g) at the apex that explained approximately half of the common variance among a heterogeneous collection of tests, revealing a communality running through many different types of more specialized abilities and the tests designed to measure them. This general intelligence factor exhibits an extensive range of external correlates, implicating it as arguably the most scientifically significant dimension of human psychological diversity uncovered by differential psychology to date. It has repeatedly demonstrated its utility in the prediction of educationally and vocationally relevant outcomes, including the acquisition of job-related knowledge and job performance (Lubinski, 2000). For example, in a meta-analysis of 85 years of research on personnel selection methods, Frank Schmidt and John Hunter reported that g is the best single predictor of performance in job-training programs, exhibiting an average validity coefficient of .56. Schmidt and Hunter further reported that the validity of g in predicting job performance is second only to that of work sample measures. However, because the use of work samples is limited to use with incumbents and is much costlier to implement, g is usually considered more efficient. The predictive validity of g in forecasting job performance varies as a function of job complexity, with stronger relationships among more complex positions. Hunter reports validity coefficients of .58 for professional and managerial positions, .56 for highly technical jobs, .40 for semiskilled labor, and .23 for unskilled labor. For the majority of jobs (62%), those classified as medium-complexity, a validity coefficient of .51 was observed. The general factor of intelligence is supplemented by several more circumscribed, specific abilities that have demonstrated psychological importance. David Lubinski and his colleagues have shown that at least three add incremental validity to the variance-explained by g: verbal, mathematical, and spatial abilities. The importance of specific abilities may be even more apparent at higher levels of functioning (Cervone and Lawrence, 2007). In examinations of numerous job analysis data sets, for example, Linda Gottfredson found that, although the functional duties of jobs were characterized primarily by their cognitive complexity (i.e., demands on general intelligence), jobs requiring above-average intelligence were more dependent on profiles of specific abilities than were those jobs requiring average or below average general intelligence (Lillienfeld, Wood and Garb, 2000). Dpecific abilities are relevant in the prediction of job performance, but they are also important in predicting the educational and vocational niches into which individuals self-select. This self-selection occurs even at extraordinary levels of general intellectual development. In a recent 10-year longitudinal study, for example, Lubinski compared the educational-vocational tracks chosen by three groups of profoundly gifted individuals (top 1 in 10,000 for their age): a high verbal group (individuals with advanced verbal reasoning ability, relative to their mathematical ability), a high math group (individuals with advanced mathematical reasoning ability, relative to their verbal ability), and a high flat profile group (individuals with comparably high verbal and mathematical abilities). Despite having similar levels of general cognitive ability, the three groups diverged in their professional developmental choices (Lillienfeld, Wood and Garb, 2000). High math participants were frequ ently pursuing training in scientific and technological professions, whereas high verbal participants were doing so in the humanities and arts. High flat participants were intermediate. Hollands model of interests organizes six general occupational themes in a hexagon with one theme at each vertex in the hexagon. The themes are ordered according to their pattern of inter-correlations: Adjacent themes in the hexagon are more highly correlated to one another, whereas opposite themes are least correlated. This model is known as the RIASEC model, an acronym for the six themes represented in the hexagon: realistic, investigative, artistic, social, enterprising, and conventional (Cervone and Lawrence, 2007). Individuals with high realistic interests exhibit preferences for working with things and tools; those with high investigative interests enjoy scientific pursuits; high artistic interests reflect desires for aesthetic pursuits and self-expression; social interests involve preferences for contact with people and opportunities to help people; individuals high in enterprising interests enjoy buying, marketing, and selling; and those with conventional interests are comfor table with office practices and well-structured tasks. Individuals relative normative strengths on each of the RIASECs general occupational themes are commonly assessed using the Strong Interest Inventory (Carroll, 1993). Although the generalizability of the RIASEC model has emerged repeatedly in large samples, Dale Prediger has suggested that the model can be reduced to two relatively independent bipolar dimensions: people versus things, and data versus ideas. People versus things may be superimposed on the social and realistic themes, respectively (Carroll, 1993). Running to the first dimension, the second dimension, data versus ideas, locates data between the enterprising and conventional themes and ideas between the artistic and investigative themes. The people versus things dimension represents one of the largest sex differences on a trait uncovered in psychology (a full standard deviation, with women scoring higher on the desire to work with people, and men, with things), revealing important implications for the occupations that men and women choose. Values constitute another category of personal preferences germane to learning and work, which have demonstrated their utility in the prediction of both educational and occupational criteria. Values are validly assessed by the Study of Values, which reports the intra-individual prominence of six personal values: theoretical, economic, political, social, aesthetic, and religious. These dimensions provided an additional 13% of explained variance above the 10% offered by math and verbal abilities in the prediction of undergraduate majors in gifted youth assessed over a 10-year interval; moreover, this finding has recently been generalized to occupational criteria, measured in commensurate terms, over a 20-year interval. However, although preferences do seem to play an important role in predicting occupational group membership and tenure, once individuals self-select into occupational fields, the utility of preferences for predicting job performance in those fields is limited (Carroll, 1 993). Empirical examinations of personality use trait models to understand a persons typical interpersonal style and behavioral characteristics. These models have historically relied on a lexical approach that assumes that important dimensions of human personality are encoded in human language. This method has been fruitful: Lewis Goldberg, among others (Ackerman, 1996), has factor analyzed the lexicons of many languages and found a five-factor model of personality with remarkable similarities across cultures (see also investigations by Robert McCrae and Paul Costa). Although the labels for each of the factors have varied, similar underlying constructs consistently emerge: extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience. Extraversion is characterized by terms such as talkative, sociable, or not reserved; agreeableness by good-natured, cooperative, or not cold; conscientiousness by responsible, thorough, or not disorganized; neuroticism (sometimes referred to as emotional stability, reversed) by anxious, emotional, or not calm; and openness to experience (sometimes referred to as culture or intellect) by imaginative, reflective, or not narrow. The normative standing of individuals on each of the dimensions of the five-factor model of personality is commonly assessed using the NEO Personality Inventory, although an analogous instrument, the IPIP-NEO (IPIP is International Personality Item Pool), is available in the public domain at http:/ / ipip.ori.org/ Collectively (and sometimes individually), these broad dimensions of personality are valid predictors of occupational training and subsequent performance. For example, across multiple occupational categories, conscientiousness alone exhibits validity coefficients in the low .20s for predicting training and job proficiency. This particular combination of personality factors, conscientiousness and emotional stability, is found in tests of integrity commonly used in personnel selection (Spies Plake, 2005). From an individuals perspective, an appreciation of ones cognitive abilities, preferences, and personality provide invaluable insight for directing ones career development in personally rewarding ways. From an organizational perspective, one may use this information—available through measures of individual differences—to estimate the likelihood of desirable work behavior (e.g., citizenship, job performance, satisfaction, and tenure). References Ackerman, P. L., 1996, A Theory Of Adult Intellectual Development: Process, Personality, Interests, And Knowledge. Intelligence vol. 22 pp. 227-257 (1996). Aiken, L. R. (2000), Psychological Testing And Assessment (10th ed.). Boston: Allyn Bacon. Carroll, J. B. (1993), Human Cognitive Abilities: A Survey Of Factor-Analytic Studies. Cambridge, UK: Cambridge University Press. Cervone, Lawrence A. Pervin, 2007, Personality: Theory and Research, Wiley; 10th edition (February 26, 2007), pp. 45-67. Gottfredson, L. S., 2003, The Challenge And Promise Of Cognitive Career Assessment. Journal of Career Assessment vol. 11 pp. 115-135 (2003). Lubinski, D., 2000, Scientific And Social Significance Of Assessing Individual Differences: â€Å"Sinking Shafts At A Few Critical Points.† Annual Review of Psychology vol. 51 pp. 405-444 (2000). Lubinski, D., 2004, Introduction To The Special Section On Cognitive Abilities: 100 Years After Spearmans (1904) â€Å"‘General intelligence, objectively determined and measured.† Journal of Personality and Social Psychology vol. 86 pp. 96-111 (2004). Lillienfeld, S. O., Wood, J. M. , and Garb, H. N., 2000, The Scientific Status Of Projective Techniques. Psychological Science in the Public Interest vol. 1 (2000). pp. 27-66 Spies, R. A. , ed. , Plake, B. S. (Eds.). (2005), The Sixteenth Mental Measurements Yearbook. Lincoln, NE: Buros Institute of Mental Measurements. Candidate Number 33156762 Rapid (complex) decision making based on facial appearance Making first impressions, evaluating a person from the moment we first see them, happens spontaneously and seemingly without any cognitive effort. We do it naturally when we see and meet new people, in order to have an idea of who they are beforehand instead of unknowingly acting in a way they might find inappropriate. It appears that humans are excellent in judging personality traits and such things as complex social characteristics like dominance, hierarchy, warmth, and especially threat. For instance, think about this example. Youre walking down a dark street, late at night trying to get home, and you see someone coming towards you. As you pass the person, you see a tall and bulky figure wearing a black hood that puts a shadow on a roughed up looking man. Before you can make a conscious thought, your legs have already moved as far away from him as possible, purely out of instinct, even thought a second later you realize its your neighbor and you shakily smile at them and keep walking. The first impression that had subconsciously and immediately formed in the mind had already controlled the bodys reaction to what it perceived to be a threat (a scary looking man). Yet, it also shows how incorrect first impressions can be, and that can have a huge effect on peoples lives. Since its such a big part of everyday life, psychologists have looked deeply into the workings of first impressions. Social perception is the field of study which looks into how we form impressions and make inferences about other people. It is a very complex process, especially forming impressions of objects, animals and most importantly people. We form first impressions of others very quickly and usually based on little information. We give special attention to salient features, focusing first on the face, then physical features while moving on to appearance and clothes. Then the process continues to categorizing the first impression of a person into a member of a group, starting broadly, from age and gender, and narrowing down to explicit features. It is followed by our own previous knowledge that comes into effect of our impression as well as previous behavior that has been gathered about that impression, as then our own needs and goals influence how we perceive others. And that information is needed, as people can be unpredictable. In the past the information was needed in order to distinguish trustworthy people from those who mean us harm, when now its socially needed to interact suitably with people. In order to understand first impressions, the biology behind it must be understood. From an evolutionary point of view, first impressions have adaptive advantages, such as picking the appropriate mate. The first impression we perceive of someone is essential for us to understand how physically attractive, reliable, and strong they are, as we make that decision based on physical appearance rather than the personality of the person, as we would like the offspring to be good looking, healthy, meaning characteristics that are advantageous to the perceivers reproductive needs, and we must act fast before the window of opportunity closes. Also if someone means us harm, or is ill, there is the possibility of us being harmed or falling ill ourselves, again we must act fast to avoid this. Usually the first impressions are most accurate, but there is always human error, as sometimes what we perceive to be trustworthy, isnt. What the evolutionary point of view argues is that its possible that o ur ability to form first impressions isnt due to practice, but instinct. We seem to effortlessly form first impressions and even better with practice and experience. There are reasons to suggest that people may have an adaptive predisposition to form rapid first impressions when meeting someone. When people look at other peoples features its important to act fast, because for an instance, if someone is untrustworthy then they may look like they may harm, cheat or insult us and we should register the fact as quick as possible in order to act appropriately. If not, then the consequences may be being killed, hurt or cheated. Its better to be prepared to fight off harm rather than mull over the intent of the other person. There have been several studies that have looked at trustworthiness and first impression. These are not just the source of benefits, but there are also the sources of threats, for instance when forming the first impression, it must be fast as there is competition, and sometimes the competition could mean us harm. Even good meaning individual s may pose a threat to our health or reproductive fitness. Schiller et al 2009, investigated the brain mechanisms that rise when first impressions are rapidly formed when meeting a stranger (Schiller et al 2009). There were nineteen right-handed participants, who were told that they would see information about different people and were asked to give their impressions of them. In their neuro-imaging analysis, where they examined which regions showed the difference in evaluation effect out of regions that were broadly engaged in the impression-formation task, the only regions showing significantly greater bold responses to evaluation-relevant sentences were the amygdala the PCC and the thalamus. There were no regions showing the opposite effect. The first study suggesting that the amygdala, a part of the brain that research has shown to perform a role in the processing and memory of emotional reactions has an important role in trustworthiness judgments, was conducted by Adolphs, Tranel, Damasio, 1998. They showed that patients with bilateral amygdala damage perceived untrustworthy-looking faces as trustworthy, and couldnt discriminate between trustworthy and untrustworthy faces (Adolphs, Tranel, and Damasio, 1998). Several years later, Engell, Haxby Todorov, 2007, looked into the fact of whether a stranger is trustworthy, as one of the most important decisions in social environments and relations, something we consider when acquainting with new people (Engell, Haxby Todorov, 2007). There is considerable data about the significance of trait impressions from faces, yet there is little research about the neural mechanisms causing these impressions. There were one hundred and twenty-nine undergraduate students participating i n the study, where functional magnetic resonance imaging was used to show that the amygdala is involved in hidden evaluations of trustworthiness of faces, consistent with previous findings. They reported that the amygdala response increased as perceived trustworthiness decreased in a task that did not demand person evaluation. Engell, Haxby Todorov also tested whether the increased amygdala response was due to an individuals own personal perception or to face characteristics that are perceived as untrustworthy throughout individuals. The amygdala response was better predicted by agreed ratings of trustworthiness than by an individuals own judgments. Individual judgments accounted for little outstanding variance in the amygdala after controlling for the shared variance with agreed ratings. The findings of this study suggested that the amygdala categorizes faces automatically according to face characteristics that are seen to show trustworthiness. More recently, Todorov Duchaine, 2008, looked at developmental prosopagnosics who had severe impairments in their memory for faces and perception of facial identity who showed they could make normal trustworthiness judgments of novel faces (Todorov Duchaine, 2008). Their control group consisted of forty-eight undergraduate students, mostly male with the mean age of twenty, which were younger compared to the four developmental prosopagnosics used in the experiment, where they were presented with face sets with the question â€Å"How trustworthy is this person?† and asked to respond on the scale below the photograph. What they found was that there were no significant differences between male and female control participants on both their agreement in the ratings of the faces and their mean trustworthiness judgments. They also tested the four prosopagnosics on three different face sets: set one consisted of faces that contrasted on multiple proportions and which were also used t o demonstrate injuries in trustworthiness judgments of patients with bilateral amygdala damage. The other two sets consisted of normal faces with a direct look, with neutral expression and similar age. Todorov Duchaine found that on all the tests, two of the prosopagnosics made judgments that agreed with the controls judgments while the other two showed weak. The implications of this experiment suggest that there is a correlation that the tests mapped the same underlying judgment irrespective of the specific face stimuli. The normal performance of two of the prosopagnosics suggested that forming person impressions from faces involves mechanisms functionally independent of mechanisms for encoding the identity of faces. A later study by Oosterhof Todorov, 2009, proposed that changes in trustworthiness match to the subtle changes in expressions, which show whether the person displaying the emotion should be avoided or approached (Oosterhof Todorov, 2009). Oosterhof and Todorov used a dynamic paradigm where faces expressed either happiness or anger. There were sixty undergraduate students participating in the experiment, with twenty-one participating in the selection of trustworthy and untrustworthy faces, and thirty-nine participated in the dynamic stimuli study. They manipulated changes in face trustworthiness at the same time as with the change in the face expression, for instance changes from high to low trustworthiness increased the intensity of participants perceived anger but decreased the intensity of participants perceived happiness. What they found was that trustworthy faces who expressed happiness were seen as happier than untrustworthy faces, and untrustworthy faces who expressed anger w ere seen as angrier than trustworthy faces, which makes sense as the more angry and unapproachable someone looks, the more likely we are to avoid them for our own safety as they would look intimidating to us. When we first make an interaction with someone, our facial recognition of them is essential for the social interaction. Its not a conscious thought per se, when the decision of how trustworthy someone is, but it happens, and we decide whether the person weve just met is someone we can relate to, then maybe consider a friend, and later depend on them with everything that we care about. Its not a light matter, our lives are who and what we are, and unfortunately as it is we cannot rely sorely on ourselves, and we need other people, may it be for help, comfort or just a chat. And of course, the people we look for are those who wont turn their backs on us when we need them and will be there to support us. Its a simple survival skill, trust those who wont hurt us and we can live normally. When people are emotionally animated it is much easier to perceive the expressions they convey, particularly threatening and fearful ones very swiftly, which helps us respond to danger quickly. But how fast are first impressions exactly? Several researches have looked into how fast first impressions are made. In 2006, Bar et al looked into the fact that first impressions of peoples personalities are often formed by using the visual appearance of their faces (Bar, Neta, Linz, 2006). They reported four experiments; with the first measuring the speed of how first impressions of intelligence and threatening personality are made. They used sixty adults, mostly women, where the participants in the experiment were shown one face at a time and were asked to rate, on a scale ranging from 1 to 5, the level that they perceived each face to belong first to threatening person, and later followed with an intelligent person at the second part of the experiment. What Bat et al did was present the faces for different time lengths to different groups of participants, the first group was presented the faces for a short time and the other group was presented with faces for a longer time and then the correlation between the judgments of each group was measured, they identified how quickly participants judged a face as having a certain personality. The results demonstrate that consistent first impressions can be formed very quickly, based on whatever information is available within the first 39 ms. First impressions were less consistent under these conditions when the judgments were about intelligence, suggesting that survival-related traits are judged more quickly. The study showed that when faces are particularly emotionally expressive, people can detect these expressions that are being conveyed, such as threatening and fearful expressions, very quickly and mostly subconsciously. While Bar, Neta, Linz, 2006, looked at neutral expressions in their study, Blair, Morris, Frith, Perrett, Dolan, 1999, looked at emotions portrayed by the face. Blair et al, 1999, used functional neuroimaging to test two hypotheses: one, whether the amygdala has a neural response to sad and angry facial expressions and two, whether the orbito-frontal cortex has a specific neural response to angry facial expressions (Blair, Morris, Frith, Perrett, Dolan, 1999). There were thirteen male participants, all with the mean age of 25 who were PET scanned, while performing a sex discrimination task that consisted of grey-scale images of faces that expressed different degrees of sadness and anger. They found that increasing force of sad facial expressions was associated with enhanced activity in the left amygdala and right temporal pole. The results also indicated

Hippocrates :: essays research papers fc

Hippocrates, the central historical figure in Greek medicine, was born in Kos between 470-460 B.C. He was born of an ancestor of Aselepios, the son of Apollo, named Heraklides. He greatened his education by traveling. He traveled often and widely before he settled in Kos to practice and teach medicine. Hippocrates taught in Athens and worked on squaring the circle and also worked on duplicating the cube. He grew far in these areas and although his work is not lost, it must have contained much of what Euclid later included in Books One and Two of the Elements. He believed that experience and mind with speech are the criteria of the knowledge. And according to Hippocrates, the diseases are not due to the "wrath of God", but to natural causes which bring disturbances in the function of the organism. He was set against any idea of sacerdotalism, the belief that priests can act as mediators between God and human beings, and also opposed the spirit of trade-unionism in medicine. He was concerned with the physician's duties, not the "rights". This brought on the greatest legacy of Hippocrates: the Hippocratic Oath. The Hippocratic Oath was the example for medical etiquette for centuries and endures in modified form today. There is some uncertainty about when it was composed, the purposed for which it was intended, and the historical forces which shaped the document. It is said to have been written in the fifth century B.C. It's principles have slightly changed, if at all, regardless of the place and time, social systems, or religious beliefs. It is the basis for graduates of medical schools and the health professions all over the world. Translated, the Hippocratic Oath is against suicide and abortion, which were in consonance with the principles of the Christian Church. Suicide was not proscribed by ancient religions, mostly because they did not know of any eternal punishment for those who had ended their own lives. It is also against surgical procedures and is against the shedding of blood. The blood was where the soul was thought to reside. The second half of the Hippocratic Oath is the ethical half and is inconsistent with the principles and practices of Hippocrates. Hippocrates' work was a breakthrough in medicinal history. He set an example of the ideal physician after which others, centuries after him, copy their existence. It was said by Celsus that "Hippocrates fist gave the physician an independent standing, separating him from the cosmological speculator, or nature philosopher.

Depression Essay -- essays research papers

Clinical depression is one of many mental disorders affecting 1 in 10 Americans today. This disorder is characterized by ongoing feelings of sadness and despair which leads to anxiety, agitation, feelings of emptiness, and loss of self-worth. Following these initial symptoms are possible weight loss or gain, insomnia, lack of energy, unusual indecisiveness, and even suicidal thoughts or attempts. There are many possible causes of major depression; however, very often the disease strikes without any triggering cause which leads to a great deal of frustration by the affected person and his or her loved ones. Fortunately, scientists have narrowed the list to three major causes: a first depressive episode caused by a traumatic event, a biochemical disorder, or an inherited disorder. Depression can result from an emotionally or physically stressful incident. This has been termed by psychologists as first depressive episode. Possible causes include the death of a loved one, an abortion or miscarriage, a move to a new home or job, the end of an important relationship, financial problems, a chronic illness, or any other traumatic event. For many people, these incidents produce a mild to moderate case of the blues. They feel "down" for a while, but they are able to continue functioning and performing everyday tasks. Although these people may experience the chemical imbalance that is the hallmark of depression, the brain abnormality typically ...

Marketing Galaxy Essay

The company that I have chosen for the basis for my report is Mars Incorporated. They have been placed the 5th largest privately held company in the United States and had a $30 billion annual sales in 2010. The majority of people think of chocolate when they hear of Mars; however their confectionary products are not the only thing they focus on. They cater for six business segments:- †¢ Petcare †¢ Wrigley †¢ Food †¢ Drink †¢ Symbioscience †¢ Chocolate They are a privately owned company with more than 65,000 Associates who are committed to delivering the best quality in the segments above. Out of the six segments I will be focusing on one ‘Chocolate’. Mars have 4 billion dollar global brands which includes ‘M&Ms’; ‘Snickers’ and also ‘Milky Way’. Chocolate confectionery is very much a part of everyday life in the United Kingdom. The UK is the largest chocolate consumer in the world with an annual average per capita consumption of 11.5 kg followed by Liechtenstein with 10.9 kg. The reason why I have chosen this company is because they have a strong background when it comes to chocolate and three of their products ‘Galaxy, Mars Bar and also Bounty’ have been listed in the Top Ten Chocolate bar of all time. One of the products that Mars Incorporated that interest me is ‘Galaxy’ which is extremely popular in the United Kingdom; Middle East and in Africa. Galaxy is also known as Dove in many parts of the world such as United States; Germany; Malaysia and Greece. Nevertheless, the chocolate used in Dove products is a different taste from the chocolate used in Galaxy. Galaxy has 11 different products such as Galaxy Ripple; Galaxy Cookie Crumble; Galaxy Counters. As we know Galaxy has many different spin offs, which gave me an idea for a new product. â€Å"Galaxy Smooth White†. Galaxy believes that the indulgence about chocolate is about the whole experience. It has a luxury yet sensual feel towards it. The majority of white chocolate products is mainly aim at the children market, providing products such Milky Way and Kinder Bueno. There are a few white chocolate products for adults however are on the upper scale such as Divine; Fair-trade and Green & Blacks. When looking into the needs and wants of a ‘Galaxy’ chocolate, customers still want that luxury feel when they take that first bite. (Galaxy calls it ‘Love at first bite’). Customers want a warm feeling inside and for that moment, they don’t want to worry about how many calories they are going to add. Galaxy Smooth white delivers exactly this and more. It provides adults with a white chocolate that is not deemed to be immature or just any chocolate that you would have daily in your lunch box. This chocolate is for lovers of white chocolate or chocolate in general; who enjoy indulging themselves with an experience that allows them to be in their own world where everything is perfect for that moment. 70% of the whole UK confectionery market is accounted for by chocolate, with annual sales of  £3.75bn. White chocolate only accounts for just 1 to 2% of UK chocolate consumption (milk chocolate accounts for 92%). Tony Bilsborough, Head of UK Media Relations (Cadbury) believes that there is a massive growth potential with white chocolate. â€Å"We’ve seen the figures and our competitors have, too,† he says. â€Å"I think you could say that white is the new brown.† According to market research it has shown that white chocolate is famous among the female segment of the United Kingdom population. Women in return have rewarded Galaxy with sales figures that have totalled companies such as Ferrero, Green and Black’s, and Lindt combined. (According to UNS Worldpanel data.) Galaxy’s target market is women between the ages of 25 and 45 however for Galaxy smooth White, I would want to lower the age to 21, as I believe in this generation, women from the age of 21 are deemed to be more mature than they were 10 years ago as they are more independent and becoming more career focused. When looking at segmentation criteria for Galaxy Smooth white, I looked at ‘Demographic’. This segmentation involves dividing the market into different groups based on variables that relate to age, gender, family size, income, occupation, education, lifecycle and generation. This is known to be one of the most popular bases for segmenting consumers groups, mainly as consumers wants are closely linked to such variables as income and age; and there is more data available to assist with Demographic segmentation process. Below are the main demographic segmentation variables for ‘Galaxy Smooth White’: Age/gender As explained above Galaxy Smooth White will be aimed at 21-45 year old women. As facts show that women in the United Kingdom find white chocolate very popular. There are many white chocolate available for children so breaking into that market will be a massive risk, whereas white chocolate aimed at women is a quite small market waiting to be broken. Galaxy is also known to be a chocolate that is soft; sensual and even romantic. So aiming this product towards men will be a big fail. Income When looking at this product, its shows it’s a luxury good. However compared to products such as Green & Black and Divine it is not at that end of the scale. Galaxy Smooth White appeals to consumers of all types of income which makes it different from competitors such as Divine who are aimed at those with a medium to high income. Lifestyle When looking at Galaxy Smooth White the type of women it is aimed at, is those with a hectic lifestyle; so whether it be someone who works all through the week; a mother of four or even a student who constantly in their books. The aim of the chocolate is that when a women needs a moment for herself, Galaxy Smooth White allows her to calm down; allows her to focus on herself; her needs and for that moment nothing else matters. The reason why I chose women between the age of 21 and 45 for the target market is that apart from children they are the main consumers for white chocolate. There is also room for a luxury, sensuous affordable chocolate in the confectionery market. I still want to keep Galaxy’s consumers as a target market as the company has been influencing it consumers to fall in love with Galaxy’s silky taste while also endorsing itself as a symbol of indulgence, femininity, and sensuousness. It is important that Galaxy’s traditional image is reserved as there are many benefits for Galaxy Smooth White to be associated with Galaxy. One brand that may be seemed as competition is Cadbury’s Dream, which is portrayed by them as a ‘white chocolate made with real smooth, melt in your mouth chocolate’. I know that Galaxy Smooth White will be positioned at a higher rank compared to Cadbury’s Dream as I have a more solid knowledge of my target market and Dream did not have a clear clarification of what their target market was. Galaxy has been linked to female-friendly activities such as book and films such as The Devil Wears Prada and Sex and The City. All this relates to Galaxy Smooth White Brand. When marketing Galaxy Smooth White, I need to make sure that I create a successful mix of: †¢ Being the ‘right’ product †¢ Sold at the ‘right’ price †¢ Sold in the ‘right’ place †¢ Using the ‘right’ promotion †¢ Product Galaxy is already a household name and is known for being a chocolate that caters for women. One of their branded names is ‘Why have cotton when you can have silk?’ When looking at what the customers wants from the Galaxy Smooth White, they still want that feeling of having a soft, smooth silk like feeling of white chocolate. Not only does it have to taste right, it has to look perfect. The packaging should be similar to the current Galaxy Smooth Milk however have white/sliver silky foil covers with the same colour background, however the words ‘Galaxy’ written in white. The Galaxy Smooth White should be written in white. We still want to keep the packaging simple as the product is our main focus. Comparing this product to others such as dream, I think the Brand name does put Galaxy Smooth White at an advantage as what we are selling relates to the brand; has been backed up by the brand. So we are in a position where the consumers know what to expect. Price Galaxy bars are now (46g) sold at a retail price of 57p. The larger ones (125g) are sold at  £1.26. When looking at pricing the ‘Price must be right’. In regards to Galaxy Smooth white I will use, Penetration Pricing. The aim of this is to increase the market share of a product. Galaxy Smooth White could you the â€Å"Special Introductory Offer†. Here I am able to set a relatively low initial entry price, lower than the established price to attract new customers. This strategy aims to encourage consumers to switch to the new product because of the lower price which will be  £1 for 125g and 45p for 46g. Although this type of pricing is mostly associated with a marketing objective of increasing market share or sales volume, in the short term profits will result in being lower than if the price was set higher. However long term, there would be profitability of higher market share, so the pricing strategy can often be justified. Place We have to make sure that the Galaxy Smooth White is obtainable in supermarket, online and even local shops. Galaxy Smooth White should be available for consumers as other confectionaries are. So even a vending machine at work should have ‘Galaxy Smooth White’ waiting for the consumer to buy it. Our distribution channel will be Suppliers –wholesalers/companies-Consumers. I also would want to send samples to catalogue companies as a way of introducing the new Galaxy Smooth White. The type of Catalogues I would like to send samples to be â€Å"More† and â€Å"Cosmopolitan as they are magazine that are aimed at women aged 21-45. Promotion The target market does need to be aware of the existence and availability of the product through promotion. To promote Galaxy Smooth White there needs to be a broad range of advertising, through magazine; television and billboards. The best time to promote and launch Galaxy Smooth White would be Christmas as it can relate to the ‘White’ Christmas theme. It also related back to the brand, as many people will be busy buying Christmas presents; students will be busy trying to get all their Christmas assignments done in time and they can relax with a bar of Galaxy Smooth White. The marketing mix should be more than a checklist of the 4P’s as we mist blend together all the elements. The pricing, promotional and distribution strategy of ‘Galaxy Smooth White; must be consistent with the product and target market. Booms and Bitner (1981) suggested another extra 3P’s that are: †¢ People †¢ Physical evidence †¢ Process People looks at all the people whether they be directly or indirectly involved with the product. Process analyses the procedure in which the flow of the activities of which the product is consumed. Lastly, physical evidence is related to the environment in which the product is delivered. People The impact that people have within the market should never be underestimated. This is most obvious when looking at front line sales to customer service staff which will have a direct impact on how your product is perceived. Galaxy as a whole makes sure that the customer services staff are provide high quality services to our consumers. This is why ‘Galaxy Smooth White’ will be distributed in well names supermarket known for their excellent customer service such as ASDA and Tesco. All the elements of the marketing mix will have an impact in regards to Galaxy Smooth White but ‘People’ carries an importance of regarding marketing as an integral part of the way I would do business is clear. Process This part of the mix is about being ‘easy to do business with’. We have all been in situation where we have either become frustrated at call centres that are not able to answer our questions; irritated when you are unable to purchase something in the shop because it is not recognise on their computer and you clearly see it on the shelf. Situations like this make this element important. This element will make sure ‘Galaxy Smooth White’ looks at this from its consumer’s side. We will make sure that the process right and easy. Physical Evidence With tangible goods such as ‘Galaxy Smooth White’ we can offer our consumers the chance to ‘try before you buy’, or at least see, touch or smell the good. This is why in out promotion element I explained by sampling the chocolate in magazine, aimed towards our target market. Through this we will be able to build trust and then a relationship with the consumer and to do this we must provide evidence of the quality that we will be providing as possible. Physical evidence refers to all the tangible, visible touch points that our consumer will come across before they buy. Overall, I do believe that this product will sell well because its new product made from an existing product and Galaxy has a strong name on its own and the products that have been made from Galaxy have all been a success and are still marketable. References New year, new Galaxy – Rainforest Alliance Certifiedâ„ ¢ Cocoa . 2011. New year, new Galaxy – Rainforest Alliance Certifiedâ„ ¢ Cocoa . [ONLINE] Available at:http://www.galaxychocolate.co.uk/. [Accessed 29 November 2011]. About Mars | World Famous Company | Mars . 2011. About Mars | World Famous Company | Mars . [ONLINE] Available at: http://www.mars.com/global/about.aspx. [Accessed 29 November 2011] 7-Ps – Extended Marketing Mix – Booms and Bitner. 2011. 7-Ps – Extended Marketing Mix – Booms and Bitner. [ONLINE] Available at:http://www.valuebasedmanagement.net/methods_booms_bitner_7Ps.html. [Accessed 12 December 2011 Nestle Marketing Mix and SWOT . 2011. Nestle Marketing Mix and SWOT . [ONLINE] Available at: http://www.docstoc.com/docs/12163694/Nestle-Marketing-Mix-and-SWOT. [Accessed 12 December 2011]. Health, Beauty, Fashion, Love, Careers and more – MORE Magazine. 2011. Health, Beauty, Fashion, Love, Careers and more – MORE Magazine. [ONLINE] Available at:http://www.more.com/. [Accessed 12 December 2011]. How to Develop Your Distribution Channels | Marketing M.O.. 2011. How to Develop Your Distribution Channels | Marketing M.O.. [ONLINE] Available at:http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/. [Accessed 12 December 2011].